Thursday, February 14, 2008

Happy Val's day!

Note: Was too tired to think of anything new to post about. So just doing something that am used to do.... ctrl c +ctrl v my post for Val's day I wrote last year. This is one post that I had real fun writing.. ;) Happy Val's day! ;)

Valentine's day a munnittu namma blog-la oru VIP guestoda interview.... Vazhakkamaa ellaa thinathukkum, be it, Independence day, Republic Day, Diwali, Pongal.. ellaathukkum ella channel-layum ethavathu marketae illaatha oru actor/actress interview thaan irukkum. This highly esteemed blog and its even more highly respected author, in line with their tradition of thinking different and intelligent, bring you, the most-intelligent souls on Mother Earth, a totally different experience for this fateful day!!!

Sari, program-ukku polaamaa? neenga ivlo neram kashtappattu yosichu vecha list-la irukkavanga yaarum illa. As we told you, this blog is Different!!! antha VIP vera yaarum illa... the balloon seller on the street...

Vaanga vaanga, vanakkam!!!
Interview-va Konjam seekiram mudichutteengannaa naan kelambuven. Time is wealthunga. Seekkiram ponaa 4 balloon serthu vithuduven. Apdiyae, innum neraya theru mudichuttu... beachukku poganum...

Unga business-a valathukka enna enna puthusaa seireenga?
Actuallaa paatheengannaa national level-la oru in-the-film promos thodarnthu pannittu irukkom. Enga promo la Shah Rukh la irunthu Jeyam Ravi varaikkum use pannirukkom.

Wow!! Shah Rukh Khan balloon vithaaraa? Nambavae mudiyalayae? Konjam puriyara maathiri sollreengalaa?
Athu illeenga. Main Hoon Na padathula paatheengannaa "Gori... Gori...", athaanga antha party song, athula paatheenganna fullaa white and red balloon use panni setting pottruppanga. Atha paathu Prabhu Deva-vum Nuvvosthanante Nenodhantanaa (happaa saami, padathukku peru vekkaaranga paaru... 7 mile neelathukku!!!) la athae maathiri pannaru. Aprom, Jeyam Raviyum avanga annan Remake Raja-vum Something Something padathulayum balloon-a use pannaanga.

Wow!! great!! Ellaa kadailayum thaan balloon kedaikuthu, avanga avangalae vaangi oothikka maattaangala? Appo unga business adi padaathaa?
Illeenga... athukku chancea illeenga.

Athu yepdi avlo sure-aa solreenga? Ethana padathula lover-oda moochu kathu irukkunnu hero kadaisi varaikkum antha balloon-a bathiramaa vechuruppaar?
Naan business nallaa pogum nu solrathukku kaaranam intha kaalathu pasangaloda intelligence thaanga kaaranam. Munna maathiri illa pasanga, neraya per MBA padichuttu thelivaayittanga. At least oru vishayathulayavathu, avanga padicha diversification principle-a apply pannraanga. Munna maathiri orey ponnukku mattum balloon kudukkarathu illa. Periya portfolio-vae vechurukkaanga. So engaloda regular customer segment la irunthu nalla demand irukkum.

In fact, we expect the number and size of such portfolios to grow manifold. We further plan to promote this with "Hearts Highness", a popular crush contest wherein we ask "how many hearts do you have?" at the end of the day and the boy/gal with the highest number of hearts, i mean heart-shaped balloons, win exciting prizes including a year's supply of balloons!!!

Aamaa, entha maathiri balloonukku neraya demand irukkum?
Heart shape la irukka balloonukku thaanga yegappatta giraakki. Athuvum red colorla irunthaa thaan vaanguvaanga. Vera colorla irunthaa vaanga maattanga.

Sari, athu yen eppovum heart shapela balloon vikkireenga? Brain shape la vikka koodaathaa?
Athaavathu, kandippa irukkunnu therinja onna kudukkalaam. Neraya perukku irukkaa, illiyaa nu theriyaatha onna epdi gift-aa kudukkarathu... Brain shape balloon kudukkarathula neraya problem... The receiver might say "Why are you giving me brains? Don't you think I have one?" or (s)he might ask "unakku thaan yerkanave athu illaennu theriyum, aprom yenga irunthu itha pudicha? enakku venaam, neeyae vechukko. unakku thaan romba useful-laa irukkum..."

Exactly!! Vera enna enna plan vechurukkeenga...unga business-a improve panna?
Enga product positioning-a konjam maathi neraya different target segments-ku cater pannra maathiri promotion pannalaamnu irukkom.

Epdi? Can you please explain?
Of course, you know who the biggest target customer segment is - the easy-to-fool young softies and their "equally intelligent" relatives in ITES sectors.We also try to target the loners with a philosophical bent with the mantra "kaayamae ithu poiyadaa, verum kaatradaitha paiyyadaa". Balloon exemplifies this important truth.

Ya, quite true. So how about people without gf/bf-s? How do you plan to cater ot their needs?
Some of what i am going to say now, i mean the positioning content, won't be suitable for children. [So the "good" people among the readers of this blog are advised to exercise their discretion and skip this answer and move on to the next question. Aprom vanthu enna paathu "ivlo kettavanaa nee?" apdinnu kekkaatheenga. Athaan sonnam la adutha questionukku pongannu... All this is the balloon seller's views.]

Of course, we plan to sell more to the winners, by highlighting the dual-purpose utility of our special balloons. For the losers, who have no gf/bf-s, we have the "Yeh dil do more" range of products. Made from imported wear and tear resistant rubber. Available in "exciting" forms. We believe this product range is going to be a rage among the Indian majority - i mean, the intelligent people who understand that a relationship with the opposite gender is essentially economic-loss making proposal and look out for smarter means to the end.

And more than that, unlike the heart-shaped balloons which are seasonally driven, we expect the "Yeh dil do more" range to a be a major stable revenue source, for we see strong demand all through the year. So you will see a lot of innovation happening here on the material technology front and design forms in the coming years.

Just one more question. You seem to know a lot of marketing stuff? How come?
Well I am a marketing prof in a MBA institute. Money i get from selling balloons is much more than what i get for a year. And more over, I get free workforce: i meant the "intelligent" people who spend lakhs and lakhs, apart from their energy for preparing for the entrance exams, to get into MBA courses, especially marketing disciplines. I just design this as part of the on-the-field experience for the marketing "studs" among my students. Btw, however hard i try, finance guys are too intelligent!!!

Ok, thanks for your valuable time, Mr.Prof!!!

1 comment:

dkbhatter said...

Guess you were on your own too on the v-day !! :)